Monday 5 November 2012

Critical Investigation Proposal

Critical Investigation Proposal :

CONSIDERED TITLE:


Despite the global success of Jay Sean, why is there still a lack of successful British Asian artists? Is this due to post-colonial attitudes or Asian cultural traditions?


DIFFERENT ANGLES
*) What is the representation of America and the values/ideologies- > is it really dominating worldwide.            

*) Does it affect the British Asian community by perhaps breaking their tradition/culture/values?
*) Is the British Asian Industry not as successful therefore copying the American ideologies and ideals? ,
*) British Asians & immigrants?
,
*) Does a post colonised society reflect in the music industry e.g. division and in success? 

*) Jay Sean
is a British Asian singer-songwriter, rapper and record producer. Since the end of 2008, has he been signed to Cash Money Records- (Lil Wayne’s Label) in America and now successful RnB artist worldwide in comparison to when he was in the UK.
*)Americanisation in British Asian Music Videos,
*)Has the American Dream Brainwashed the British Asian music industry,
*)Does the Asian Youth have an identity in a postcolonial world?
*)Despite the success of Jay Sean why is it that there is still a lack of successful British Asian artists?


 
LINKED PRODUCTION PIECE
*) British Asian Music Video, 3mins
MEDIA TEXTS
*) Jay Sean – Asian Artist in the RnB American mainstream
*) British Asian Music Videos
*) Brit Asia TV - > TV Channel specialised for British Asians
*) The undermining genre/industry of : Bhangra music/Videos
*) British Asian Music Videos VS American Music Videos -> Representations/ideologies etc

TV DOCUMENTARIES / NEWS ARTICLES/WEBSITES  

N/A  /
Chasing Desi Dollars – B Kivat Times Mag 2005 http://advertising.evershinegroup.com/desi/Indian_US_Consumers%20-%20EG.pdf


Sean talks about being a kid and starting a band in England with his cousin,.... He also talks about listening to
bhangra music, choosing singing over medicine as a career and picking a Bollywood actress to star in his latest music video.


during the 1990s the number of Indians in the U.S. more than doubled--making them the fastest-growing Asian minority. There are some 2.5 million desis in the U.S.,

"We speak English, but we don't speak the same language," says Vivek Sharma


 
 http://news.bbc.co.uk/1/hi/magazine/6122072.stm hybrid of English and south Asian languages= HINGLISH ?
a hybrid of English and south Asian languages, used both in Asia and the UK - now has its own dictionary.
For the young are linguistic magpies, borrowing from any language, accent or dialect that seems fashionable
Goodness Gracious Me used Hinglish
Asian artists celebrated the AMAs like we do the Brits and Mobos?http://www.guardian.co.uk/music/musicblog/2011/mar/10/asian-music-awards

ACADEMIC RESEARCH

 

·         Issues In Americanisation And Culture By Neil Campbell, Jude Davies, George McKay 2004

·         Coping With Two Cultures: British Asian and Indo-Canadian Adolescents  By Paul Avtar Singh Ghuman 1993

·          From the margins to mainstream? Representations of British Asian youth musical cultural expression from bhangra to Asian underground music R Huq - Young, 2003 http://you.sagepub.com/content/11/1/29.short
 · 
Bhangra in Newcastle: Music, ethnic identity and the role of local knowledge

A Bennett - Innovation: The European Journal of Social Science …, 1997 - Taylor & Francishttp://www.tandfonline.com/doi/abs/10.1080/13511610.1997.9968516 

                   ·         
Introduction: Music and Migration John Baily & Dr Michael Collyer 2006
http://www.tandfonline.com/doi/abs/10.1080/13691830500487266
 is completing your list of all the books, journal articles, magazine articles, websites, TV documentaries, films or music videos that you will use to build up your research for the coursework essay. You'll also need to ensure that the main text you focus on is recent - from within the last five years.

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